On November 11, the fourth edition of Florists Sessions brought together 70 floral industry professionals for a day dedicated to socializing, inspiring and exploring unconventional ideas. The event featured valuable discussions on how to grow the floral business, both online and offline, in 2025.
Event Speakers
Adina Dăncianu, from Rosalia Florist, returned to this edition to talk about the evolution of customer behavior in physical florists and the impact of social media and advertising in the development of online florists.
Dhaniel Nora, founder of Purple Flowers, shared his secrets on how to define our unique style and promote it effectively. We also discussed trends in the events of 2025 and how to prepare for them. Among his activities, an impressive demonstration themed “Artistic or Profitable in Wedding Arrangements” captivated everyone’s attention, providing practical ideas and inspiration for future projects. The complete table setup for the event was an example of elegance and creativity.
Dan Niculae of City Flowers, with over 17 years of experience in online and offline floristry, participated in the debate on the challenges and opportunities of 2025, bringing unique insights and practical tips on making custom products for customer loyalty.
Venue and partners
The Villa – Casa Dimitrie Bolintineanu, located at 16 Negustori Street, stands for classic elegance in a modern setting, being the perfect venue for the Florists Sessions. This location also hosted the first two editions of the event, winning the hearts of the participants with its welcoming atmosphere.
The official photographer of this edition, Emilio Navarro Bellido from Clip Flores y más magazine, came from Spain especially to capture the memorable moments of the event.
Thanks to everyone for coming and for sharing ideas and inspiration. We look forward to the next edition!
Previous Florists Sessions
At the first edition, “Autumn Sensations”, participants explored the perfect combinations of nature and floral art in a colorful and creative atmosphere with Andrei Bindea-eventdesigner and Alina Nicoleta Gordin from Cityflowers.
The second edition offered an in-depth debate on “Florist versus atelier”, a very popular topic, in the company of Anca Vlad from Atelierul de Flori Timișoara and Ana Chira from Cityflowers.
The third edition, “Valentine’s & March – Are you ready?”, was the best-attended event so far, where Adina Dancianu and Alexandra Ghirie from Zen Flowers shared the secrets of preparing for the busiest time of the year.
Florists Sessions continues to be an essential platform for florists to grow and explore new opportunities in the industry.
